“Stories are how we think. They are how we make meaning of life. Stories are how we explain how things work, how we make decision, how we justify our decisions, how we persuade others, how we understand our place in the world, create our identities, and define and teach social values.” – Dr. Pamela Rutledge, […]
Since the beginning of time, people have been learning through mythological stories that help them understand who they are, where they belong in the community, and how they can make their contribution to the world. As the pace of technological innovation and cultural change accelerates today, we desperately need a new generation of storytellers who […]
Are you interested in improving how you market and sell your product or services? Or how you can better communicate the value of your professional skills and expertise? Then I want to share with you the brilliant 5-step formula that Richard Branson used to build his global Virgin Empire. He used this branding formula to […]
In this age of information overload, the ability to captivate people’s attention with a good story is an essential skill to develop to be heard in all the noise. I have been fascinated by storytelling and telling stories ever since I first encountered Joseph Campbell’s PBS series on The Power of Myth when I was […]
Great storytelling is timeless. There’s a famous Hopi Nation proverb that says “those who tell the stories rule the world” and it has never been truer than today with the viral power of the Internet spreading the most powerful stories all around the world with the click of a button. The most successful leaders are […]
